In a world where fast fashion and bold logos have long dominated the style scene, the allure of timeless elegance is making a powerful comeback. For the last few years, the old money fashion trend has been on the rise—an aesthetic that embraces subtlety, quality, and heritage over flashy displays of wealth. Rather than relying on trends or bold statement pieces, the old money look is built on refined, understated sophistication. It’s about dressing in a way that speaks to generations of taste and tradition, where the craftsmanship and fabric quality matter far more than any logo.
Interestingly, old money fashion has seen a resurgence recently, thanks to social media platforms like TikTok. The hashtag #oldmoney has garnered millions of views, with younger generations romanticizing the classic, preppy style that was once reserved for the elite. This new wave of interest highlights a cultural shift towards quiet luxury—where polished, well-made pieces are celebrated over fleeting trends.
The appeal lies in its timeless nature, with iconic figures such as Lady Diana, Grace Kelly, and the Kennedys serving as fashion inspiration with their classic, elegant wardrobes. Imagine the Hamptons in the US or Lake Como in Italy or horse riding shortly before sunset when the light shines golden, and you will get the perfect picture of what old money aesthetics look like.
As we see a growing shift toward sustainability and slow fashion, the old money fashion trend feels particularly relevant. In an age of excess, it celebrates minimalism—focusing on quality over quantity. Many pieces of our winter 2024 / 2025 collection are crafted with this ethos in mind, interpreting the old money fashion in a modern and modest way through minimalistic oversize cuts, premium materials, and a muted color palette.
If you’re ready to embrace the quiet sophistication of old money fashion, our collection offers the perfect balance of tradition, modern refinement, and modesty. Let’s explore how this timeless trend can elevate your wardrobe.
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What is the “Old Money” Trend?
To be honest, when we first heard the term “old money” a few years back, we were like “old what?” The name for this fashion trend just didn’t make sense to us. But a quick look at its roots clarified things quickly.
The “old money” fashion trend is rooted in tradition, timeless elegance, and subtle displays of wealth. Unlike fleeting trends driven by logos and flashy designs, old money fashion focuses on quality, sophistication, and a sense of quiet luxury. It’s an embodiment of generational wealth—those who don’t need to flaunt their riches but let their style speak through understated refinement and high-quality craftsmanship.
“The “old money” fashion trend is rooted in tradition, timeless elegance, and subtle displays of wealth. Unlike fleeting trends driven by logos and flashy designs, old money fashion focuses on quality, sophistication, and a sense of quiet luxury.”
This trend finds its origins in the elite circles of European and American families whose fortunes have been passed down for generations. It recalls the style of icons such as Grace Kelly, Jackie Kennedy, and Ralph Lauren, who all embodied old money fashion with their tailored silhouettes, neutral palettes, and attention to classic details without showcasing any brand names.
However, the appeal of the “old money” fashion is not limited to Western fashion. In the Arab world, many cultural icons have embraced this timeless aesthetic, blending tradition with luxury. Royals like Queen Rania of Jordan, with her impeccable sense of style, and Sheikha Moza bint Nasser of Qatar, known for her sophisticated yet simple looks, perfectly capture the essence of old money fashion. Their wardrobes reflect an appreciation for classic elegance, high-quality materials, and bespoke tailoring—key elements of old money fashion. These figures wear timeless pieces that exude wealth and class without relying on overtly flashy details.
Old money fashion is characterized by neutral color palettes, such as beige, navy, brown, cream, and black. These tones are versatile and stand the test of time, allowing for a polished yet effortless look. Key pieces in this trend include tailored blazers, wool coats, collared shirts, button downs, and loafers—items that are built to last.
As this aesthetic gains popularity worldwide, it has become more than just a fashion statement. It’s a lifestyle choice that favors quality over quantity, sustainability over fast fashion, and timeless elegance over temporary trends. Whether in the West or the East, the “old money” fashion trend is a celebration of understated luxury that transcends cultures and generations.
“As this aesthetic gains popularity worldwide, it has become more than just a fashion statement. It’s a lifestyle choice that favors quality over quantity, sustainability over fast fashion, and timeless elegance over temporary trends.”
Key Elements of the Old Money Aesthetics
The “old money” fashion trend is an aesthetic that prioritizes modesty and refinement, making it especially appealing to women who value both good quality fashion and modest dressing. The beauty of the old money trend lies in its ability to elevate simple, well-made pieces into timeless looks.
1. Neutral Color Palettes and Minimalism
A hallmark of old money fashion is its use of neutral, muted color palettes. Shades like beige, cream, brown, and black dominate, offering a polished and versatile foundation for any wardrobe. These colors are easy to mix and match, creating an effortlessly chic look that is neither too bold nor overly flashy. By avoiding loud patterns or logos, the old money aesthetic maintains a sense of quiet confidence and sophistication. For women who cover themselves, these neutral tones provide the perfect backdrop for modest fashion, emphasizing elegance without sacrificing personal values.
2. High-Quality Fabrics and Tailoring
Old money fashion is synonymous with luxurious fabrics like wool, silk, tweed, and linen. These high-quality materials are not just about comfort; they also symbolize longevity and investment dressing. Tailored pieces such as blazers, long coats, and wide-leg trousers are essential to this look, creating structure without being overly fitted. While some modest dressers are happy to experiment with these silhouettes, others may find them too tailored and fitted. Our winter 2024 / 2025 collection will show you that you can still achieve the old money look with wide oversize and straight A-line cuts.
3. Modesty and Understated Elegance
Modesty is a key feature of the old money trend, making it ideal for women who prefer to cover themselves. The focus on longer hemlines, structured outerwear, and layering allows for a chic and elegant look that aligns perfectly with modest fashion. Pieces like long coats, high-neck blouses, and flowing skirts and dresses are staples of old money fashion pieces. This approach to dressing is about making a statement through subtlety and refinement, rather than through revealing cuts or bold embellishments.
4. Minimalist Accessories
Old money fashion embraces the idea that less is more, especially when it comes to accessories. Simple, yet high-quality items like pearl necklaces, leather handbags, and timeless wristwatches enhance an outfit without overpowering it. For those of us who prefer modest fashion, minimalist accessories are the perfect complement to a more covered-up look, adding a touch of refinement without drawing too much attention. Also, head coverings and scarves are often used in the old money style, which many of us wear anyway.
In essence, the old money fashion trend is an ideal choice for women who appreciate modesty and timeless elegance. Its emphasis on quality, structure, and understated luxury makes it a natural fit for modest fashion, allowing us women to embrace our personal style while remaining true to our values.
Why “Old Money” Fashion is Relevant Today
The “old money” fashion trend has surged in popularity in recent years, becoming a symbol of quiet luxury and timeless elegance in a world dominated by fast fashion and bold trends. Today’s consumers, particularly those who prioritize sustainability and craftsmanship, are drawn to the old money aesthetic for its focus on quality over quantity. This trend not only reflects a desire to invest in long-lasting, high-quality pieces but also a shift away from the overt display of wealth.
1. Sustainability and Investment Dressing
One of the reasons why old money fashion is so relevant today is its alignment with the growing demand for sustainable fashion. In contrast to fast fashion’s emphasis on mass production and ever-changing trends, the old money look promotes investment dressing. This approach encourages purchasing fewer, better-made items that will last for years, if not decades. High-quality fabrics like cashmere, silk, and wool, combined with expert tailoring, are central to this trend, offering pieces that can withstand the test of time. For those looking to reduce their environmental impact, the old money style is a natural choice, as it champions slow fashion and encourages mindful consumption.
2. Timeless Elegance in a Trend-Driven World
Fashion trends come and go, but the old money aesthetic remains a constant. Its classic silhouettes, neutral color palettes, and minimalist designs are unaffected by the changing tides of fashion. This makes the old money trend highly appealing to those who value longevity in their wardrobe. By investing in timeless pieces like minimalistic skirts, coats, and well-made shoes, individuals can build a wardrobe that remains stylish year after year. In a world where trends often feel fleeting, the old money look offers a sense of permanence and refinement.
3. The Rise of Quiet Luxury
The old money fashion trend also speaks to a broader cultural shift toward quiet luxury, where wealth is expressed through subtlety rather than logos or flashy designs. Today’s consumers are increasingly drawn to brands and styles that emphasize craftsmanship, quality, and a sense of heritage over bold branding. This shift is particularly evident in the rise of social media platforms like TikTok, where the hashtag #oldmoney has garnered millions of views. People are gravitating towards the understated elegance of the old money look as a way to express their appreciation for refined, classic fashion without the need for overt displays of affluence.
In a time when fast fashion and disposable trends dominate the market, the old money fashion stands out for its focus on timeless style, sustainability, and quiet luxury. Its relevance today goes beyond fashion—it’s a statement about embracing quality, heritage, and a more mindful approach to dressing.
Our Modest Take on the “Old Money” Aesthetic
Our collection reinterprets the old money fashion for women who embrace modest fashion and prefer relaxed, oversized, and straight A-line cuts over traditional tailored fits. By blending timeless elegance with a modern approach to modest dressing, we offer a unique take on the old money trend, providing high-quality pieces that exude sophistication without sacrificing comfort or modesty.
“Our collection reinterprets the old money fashion for women who embrace modest fashion and prefer relaxed, oversized, and straight A-line cuts over traditional tailored fits.”
At the heart of this collection is the long-sleeved button-down dress with an A-line skirt in luxurious corduroy fabric, available in classic beige and rich aubergine. The A-line silhouette offers modest coverage while maintaining the refined elegance central to the old money aesthetic. Corduroy’s plush texture adds depth and richness to the look, making this dress a perfect choice for women who want a combination of luxury, comfort, and timeless style.
For those who value coordinated family styling, we have designed a matching dress for girls that echoes the elegance of the women’s maxi dress. This mother-daughter pairing not only reflects the old money emphasis on tradition but also allows for chic, modest looks across generations.
The collection extends to boys with a straight-cut shirt that matches the women’s button-down dress. The shirt’s simple, clean lines and high-quality fabric fit perfectly into the old money theme, reinforcing a cohesive and elegant family aesthetic while maintaining the relaxed, modest fit that appeals to contemporary families.
One of our standout pieces is the oversized sweater with an attached white collar, offering a blend of preppy charm and modern comfort. This sweater channels the understated luxury of old money fashion while being incredibly versatile for everyday wear. The oversized fit creates an effortlessly chic look without the need for tight, form-fitting silhouettes.
Another key item is our oversized dress with a hood and belt in a monochrome palette, available in black, Sacramento green, and tan. This piece exemplifies the fusion of modern style with old money luxury, providing modest coverage through its oversized design while retaining a sleek and sophisticated look. The monochrome colors add a subtle, high-end feel to this practical, yet elegant piece.
Our collection also includes checkered blouses in dark green, beige, pink, red, and blue. These loose-fitting tops provide a stylish, modest option for women who prefer an easygoing, yet polished look. Paired with wide-leg trousers or skirts, these blouses offer versatility while remaining true to the old money emphasis on classic patterns and quiet luxury.
For layering, our black blazer in faux linen brings structure without the rigidity of traditional tailoring. Its relaxed fit makes it a perfect addition to any modest wardrobe, adding a touch of elegance to everyday outfits while maintaining comfort.
Our oversized woolen coat with wide sleeves in rich brown and beige completes our collection. This coat embodies the old money preference for high-quality outerwear while offering a relaxed, modest fit that drapes elegantly over any ensemble. The wide sleeves and rich fabric give the coat a distinctive presence, perfect for cooler seasons when staying warm and stylish is a priority.
Our new fall / winter collection reflects a modern reinterpretation of the old money trend, focusing on oversized and A-line cuts to cater to women who value modesty and comfort without compromising on elegance. Every piece combines high-quality fabrics and timeless design to ensure that you can embody the old money aesthetic while staying true to your personal style.
Conclusion: Try the Old Money Fashion Look and Show Us Your Version of It!
The resurgence of “old money” fashion has sparked a renewed appreciation for timeless elegance, quality craftsmanship, and understated luxury. In a world where fashion trends come and go, old money fashion offers a sense of permanence and refinement that transcends seasons. Our collection is designed to capture the essence of this trend while embracing modesty, comfort, and versatility through oversized and A-line cuts.
Whether you’re drawn to the elegant simplicity of our long-sleeved button-down dress, the sophisticated charm of our oversized sweater, or the luxurious feel of our woolen coat, each piece is crafted to align with the old money values of longevity and quality. Our collection redefines old money fashion for women who appreciate modest fashion, offering timeless pieces that seamlessly fit into a modern wardrobe.
By investing in well-made, versatile items that reflect the quiet luxury of the old money fashion trend, you can build a wardrobe that stands the test of time. Explore our collection and discover how you can embody the sophistication and elegance of the old money aesthetic with pieces that reflect your personal style. Don’t forget to tag us in your favorite old money fashion outfit – we would love to see your interpretation of it!
